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Information architecture is the process of gathering, organizing and presenting information so that users find it easy to search them on the web. There are always different sections of visitors to your site and perception of content differs from one visitor to the other. So, tools such as structure, organization, navigation, sitemap, metadata, indexes and many more helps to label and organize the content of your site. The content is organized in such a way that it helps the users to find easily what they are looking for. It is a convenient way of extracting information from different sources so that the users can create a new document. Although information architecture is mostly associated with websites, it can also be used in organizing the content of any information structure or computer system. An information structure design is not concerned with the graphical design of a website. An effective design is only possible when the objectives of the business and its constraints are clearly understood and the requirements of the users are taken into account. It is a tedious and long process and designing the right hierarchy and terminology may require several efforts.

Information architecture can be defined by two main approaches known as top down and bottom up structure. They are both important for a business project. A top down approach ensures that a reader finds the right content that is able to meet his/her needs. With the help of bottom up technique, people can find information and as well as explore related content. There is an increase in companies providing information architecture services, helping to eliminate the barriers that are created due to cluttered content. They will help your users to interact more easily and efficiently to your system. Effective information architectures help people to find the content quickly which increases the chance of he/she visiting your site frequently for similar information.

A business process and its rules, system architecture, technical framework and product technologies are collectively known as information systems architecture. The architecture of an information system also includes the software and hardware that are utilized to deliver the final solution to the consumer.

Source: www.articlesbase.com

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